Medicare Enrollment Portal

Process

UNDERSTANDING USERS

The target users were senior citizens, and these are a few pointers which I obtained from an Ethnographic analysis-

• Age
• Health condition
• Savings
• Medication
• Technology competency
• Decision Making
• Physical Limitations

The outcomes of the analysis showed that physical limitations and technological competency were two key performance indicators for the customer base. On this basis, the users were grouped to identify the Primary and Secondary users. The process identified the Primary users to be senior citizens with low technological competency and high physical limitations.

To help align the design strategy and goals to that of the customer, a sample persona was created which matched the abilities of the Primary Users. Further designs were validated keeping the same in mind, to create the best possible solution.

To help align the design strategy and goals to that of the customer, a sample persona was created which matched the abilities of the Primary Users. Further designs were validated keeping the same in mind, to create the best possible solution.

User Persona

IDEATION

Analyzing the information and requirements (which can not be disclosed due to Non Disclosure Agreement) provided by the stakeholders (Business Analysts, Managers), we prepared a red route map. This helped us define the frequently performed tasks and further classify them on the basis of priority. These tasks were then efficiently designed to ensure an effective user journey.

During the preparation of Task flows we sat with developers, experienced Business Analysts. This helped us identify all the possible ways a task can be performed. It also helped identify loopholes and structure user flows in an efficient and friction less manner.

SKETCHING

Before jumping on the tool for designing, we took our ideas to paper. There were a number of iterations for each module of the portal of sketching, and brainstorming with the stakeholders, developers and sometimes collaborating with both. This way we found ourselves good with Business Goals and Technical feasibility

These iterations proved to be helpful when we started started designing and putting the ideas together on Axure RP8.

WIREFRAMES AND DESIGNING

Even after extensive sketching and iterating with different, it took a number of iterations again on tool to reach the final version of screens and flow.

But there was a difference between the two types of iterations— while sketching it was the features and elements but during designing it took us a while on finalizing aspects related to Accessibility, Visuals.

FINAL SCREENS

The final version was a high-fidelity prototype on Adobe XD, putting together all the best ideas considering the requirements, business goals, technical feasibility and users' age.

But still I believe it could have been better with more resources like access to actual users, accessibility experts and lesser of technical and time limitations.